How to Use Social Media As a Freelancer
I often see debates about social media for freelancers – whether to use it, how to use it, and its effectiveness in generating leads.
Today, I'll make a compelling case for why you should use social media as a freelancer this year.
LinkedIn: The New Business Card
Someone rightly said, "LinkedIn is the new business card." I recently spoke at a conference, and they wanted my LinkedIn profile. To my surprise, I didn't have one. I quickly created one, added some spice to it, made a few posts, and the results have been remarkable. Even with minimal effort, I've successfully networked and attracted clients. Having a well-built LinkedIn profile can make a significant difference.
Social Media Platforms
While LinkedIn is crucial, your presence on other platforms depends on your target audience. Facebook, Instagram, TikTok – choose based on where your potential clients are. If you're into home decor and crafts, Pinterest might be the ideal platform.
Keep Personal and Business Separate
Maintain a clear distinction between your private and business social media accounts. This separation is essential for both reputation management and mental health. It avoids the risk of clients invading personal space and ensures a focused engagement with your target audience.
Activity is Key
When it comes to social media, being active is crucial. Even if you can only commit to two platforms, make sure you're consistently engaged. Activity doesn't necessarily mean daily posting – quality trumps quantity. Depending on your business type, adjust your posting frequency accordingly.
Four Essentials for Social Media Profiles
1. Contact Information
Display relevant contact information clearly. Make it easy for potential clients to reach out to you.
2. Quality Content
The content you post should align with your profession and showcase your skills. Quality is more important than quantity.
3. Social Proof
Highlight shoutouts, awards, reviews, or any form of social proof that validates your expertise. This builds trust and credibility.
4. Activity and Engagement
Be actively involved in conversations, respond to queries, and engage with your audience. Consistent engagement fosters a sense of trust and reliability.
Investment in Social Media
Consider social media as an investment. If you're limited on funds, invest your time and energy. It's not necessary to be present on every platform. Start small and scale up based on what works for you. Outsourcing is an option for those with time constraints.
Conclusion
Social media matters in the creative industry. Whether you're a hairstylist, nail tech, graphic designer, or coach, people want to see your work. Even if you don't aim for massive growth, having a strong online presence is crucial for trust-building. Find the right balance, choose platforms wisely, and remember, social media is an investment in your brand and visibility.
So, have fun with it, stay creative, and consider the opportunities that await those who find you on social media. If you're not there, people might be waiting for you without even realizing it. Follow me on my social media journey as I scale up my growth, and let's stay connected!
